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Analytics cookies: They generate a user ID that counts how many times a visitor returns to the site, record the first and last visit, determine when a session ends and identify the traffic source. They are also used for remarketing, event tracking and logging user actions.
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ad_personalization: Controls whether data can be used to personalise ads (e.g. for remarketing). It can only be set to “granted” when users explicitly agree—via the consent banner—that their data may be shared with Google for ad personalisation.
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